Welcome

=CCT356 - Kalam Poon=

__**Self Reflection Piece**__

The online advertisement critique told me a lot about marketing and advertising in general. There is such a large market and literally thousands of companies advertising, it is definitely a necessity to showcase an advertisement that will stick in the consumer’s mind. As an avid fan of Subaru (owning one myself) I find that their promotion of their top of the line product was ineffective. The used a good method to showcase the car (in a rally) but it failed to keep the audience’s attentiveness. The shots it showed were captivating –for like 5 seconds. There was no way someone was going to watch all the videos and watch it till the end. From Ads of the world, I found that like many viewers, it failed to keep me interested and that is a problem, if you can’t keep a Subaru fan interested in a Subaru, then you will definitely not keep a non Subaru fan interested. When I found the minimalistic advertisement by Mini Cooper, I found that to be completely exact opposite. The commercial was fun, short, and had great imagery. It stuck to my mind; it made me think of a mini cooper every time I see a thin pen.

For the online advertisement design, I felt like my original work with the Fiat company would be more effective due to the fact that I was truly into and willing to back the car up. It was not until I found out about the copyright issues that I had to redo my whole campaign. I chose to do an insurance company because all of those commercials portray a genuine “good neighbor” feel, similar to the Fiat 500. In some sense, I can incorporate some of that emotion into the insurance advertisement. I felt that overall the insurance campaign turned out well, although I did not have enough time to edit and trim some of the photos, I feel like with the time I was given, I created a decent and real insurance campaign.

The final project was a really fun task; we went as a group to Steamwhistle in downtown Toronto and took its tour. If one thing stood out about this course, it would be this project. We were really surprised that SteamWhistle will allow us to market their product. They showed us a tour of the brewery and got plenty of information about the company. The tour guide was basically gave us all our information and all we had to do was sort it in a way we could present it in class. Although I normally wouldn’t choose SteamWhistle over the other brands, I respect the fact that they are one of the few to follow the green initiative by making their beers as green as possible. They produce less waste, more efficient ways of cleaning the bottles, less glass in the bottles, painting the logo on the bottle instead of using stickers. All these contribute into making SteamWhistle one of the leading green initiative alcoholic beverage companies in the world. They also told us about their small market and how they only operate within Canada and miniscule parts of Germany. I really felt that I learned a lot about marketing and advertisement through his final project and should be taught in the later CCT356 classes.